Have you ever looked at logos and wondered what their meanings were or what inspired the designer? Here are 15 logos that you see almost every day and what they represent.
The three ellipses seen in the logo for Toyota represent three hearts: the heart of the customer, the heart of the product, and the heart of progress in the field of technology
Yes, the “M” for McDonald’s and there really isn’t another meaning. In the 60’s, McDonald’s wanted to change the logo but their design consultant and psychologist Louis Cheskin insisted that they left the golden arches. According to BBC, he said customers will unconsciously recognize the logo as “symbolism of a pair of nourishing breasts.” Whether this is true or not, their logo is one of the most recognizable in the world.
The importance of this logo is in its colors. The red is said to represent strength and the blue represents faithfulness and security that the company provides.
Pepsi’s old logo is the one on the left. The new logo on the right cost Pepsi $1 million. They hired Arnell Associates to come up with it. As a result, Pepsi had to spend millions more to rebrand everything. Then Arnell’s 27 page document was leaked and it was entitled, “Breathtaking Design Strategy.” It proposes that the new logo is some sort of Da Vinci Code. The logo draws on Feng Shui, the Renaissance, the earth’s Geodynamo, the theory of relativity, and much more. For more info on this, read the Gawker’s article.