If You See A Woman Wearing This Mysterious Black Button… This Is What It Means.

Women should be able to go for a run, walk, or simply be outside at night without fear of becoming a victim to violence. Nonetheless, statistics paint a terrifying picture: one in five women have endured rape or attempted rape. A piece of jewelry has been designed to combat this threat and help women stay safe.

ROAR for Good has designed Athena, a pendant-style device that can be activated anytime someone is in trouble. By holding down on Athena’s button for three seconds, a sound similar to a fire alarm goes off. Furthermore, a text message is sent to family and friends alerting them of a potentially dangerous situation as well as the location of the distressed signal.

Athena can be worn as a fashion accessory on a bag, pants, or even a necklace.

Athena can be worn as a fashion accessory on a bag, pants, or even a necklace.

ROAR for Good

A lot of research has gone into Athena. Early prototypes revealed that wrist devices were not easy to reach when a woman is being attacked.

A lot of research has gone into Athena. Early prototypes revealed that wrist devices were not easy to reach when a woman is being attacked.

ROAR for Good

For every device sold, 10% of the proceeds will be given to not-for-profit organizations teaching boys and girls about empathy and healthy relationships.

For every device sold, 10% of the proceeds will be given to not-for-profit organizations teaching boys and girls about empathy and healthy relationships.

ROAR for Good

Athena has a loud and very noticable alaram. Women also have the option to set Athena on SilentROAR™, an alert that can be triggered without the alarm sound going off.

Athena has a loud and very noticable alaram. Women also have the option to set Athena on SilentROAR™, an alert that can be triggered without the alarm sound going off.

ROAR for Good

The device comes in three different colors.

The device comes in three different colors.

ROAR for Good

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